Hitting Up The Big Leagues with a Green Tea Personality

  Chapter 458 Sister-in-law, your consumer group...

  Some artists made their debut and received some low-quality advertising endorsements.

  So that the image of the character goes farther and farther away from fashion.

  Even if they become popular one day, they will dislike their past endorsements if they are extravagant and extravagant, and they are not willing to throw an olive branch at them.

  So endorsing this matter, pay attention to a good start, the higher the starting point, the greater the possibility of climbing into luxury in the future!

  This is also the reason why Ke Youbin blocked many advertising endorsements from the Ministry of Commerce and prevented Xia Mint from doing it.

   But even so, she still can't touch the threshold of light luxury!

   Regarding this, Xia Mint also frowned slightly, "Is it because the number of fans is too small? I may be missing a masterpiece?"

  She is still a younger brother in the entertainment industry!

  Ke Youbin flips through the documents in his hand, rarely serious,

“Your fan base is currently concentrated in male audiences. Let’s leave it alone. Their purchasing power is relatively weak. On the other hand, female consumers that brands value more. Although you have a lot of fans, the overall age of your fans is small and concentrated. Under the age of twenty-five, or even under the age of twenty-two."

  Xia Mint said, "I understand."

  At her current age, if she hadn't met Luo Tianlin, if she hadn't had a system, if she had to buy luxury goods, she really couldn't afford it!

  Her fan base is very different from the high-luxury, light-luxury consumer group.

  Generally speaking, this kind of luxury is positioned at mid-to-high-level white-collar workers in enterprises, or women over 25 years old who marry successful men.

  It’s not that students cannot own luxury items.

  But they have no purchasing power.

  Even if a few pockets are enough, most of them come from their families. In other words, the main purchasing power lies in their parents.

   "But men give gifts to girls, why are male fans useless?" Xia Mint was at a loss.

   "Well, give a very simple example."

   Ke Youbin turned the document over and drew a picture on the last page.

"For example, if the boss wants to give your sister-in-law a gift and buy you a bag, he must be a straight man thinking. One possibility is that he will buy all the brands on the market. The second is to purchase according to your sister-in-law's preferences. "

   "If you buy them all again, the brand's advertisements are not for him. He belongs to the money that is too much to spend, and he loves the world."

  "In marriage or love scenes, what the brand has to seize is actually the second category. Look for women with their own brands, that is, wives and girlfriends like your sister-in-law!"

  "You love Hermes' rare leather bags, the designers who love it, and the philosophy of it... you will affect the boss's purchase. For example, if he buys a Hermes for you, you will kiss him."

  Xia Mint blushes.

   "After a long time, he will naturally become a loyal Hermes consumer. And this decision, you are behind him."

   "So, you attract male fans, from the perspective of the brand side, it is of little use. After all, most of the women who really hold the right to purchase are women."

   "Understood, it is to give gifts to the other party what they like, so we still have to get the love of women!" Xia Mint breathed a long breath, "This is really a science."

  Ke Youbin nodded, “The reason why the Ministry of Commerce has used education endorsements this time is to promote you to the 25-35 age range and have a stronger purchasing power for women’s influence!”

   Xia Mint sighed, "Yes, the dumb girl I played before is the image of a girl, and it resonates more with girls."

   "Yes, you performed very well in Farmland, which attracted the resonance of many students. However, they are not a light luxury, let alone a major consumer group of high luxury." Ke Youbin sighed.

   "However, my sister-in-law does not have to be depressed, and the time is short. Moreover, since the last time you recite Tang poems, many mothers have a good impression of you."

   "Stay harder!"

  Xia Mint hummed.

  But Ke Youbin was about to leave, so he answered the phone.

  "What? Double C perfume...?!"

  (End of this chapter)