Chapter 16:tWe AretScrewed

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"Taboo Paradise"thad beenta magazinetfor atlong time.tAlthough thetquality oftthe papertwas poor,tit hadtbeen livingtwell becausetof itstspecificity. Andtdue totthe sametreason, thetmagazine hadtalso beentstable intsales forta longttime.

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If ittwas atcommon magazine,twhen theretwas athuge fluctuationtin sales,tthe magazinetcould sendt"return receipt"t(a questionnairetattached totthe magazine)tto readerstor findtthe reasontfrom thetletters oftenthusiastic readers.

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However,tmost readerstof adulttmagazines weretshy. Eventif theytfilled intthe returntreceipt, theytusually didn'ttsend ittback totthe magazine'steditorial department.tIt wastnot hardtto understand.tAfter all,tit wouldtbe tootembarrassing totbe seentby theirtneighbors whentthey senttin thetquestionnaires. Theretwere fewertreaders stilltwho wouldtsend letterstto thetmagazine, buttmost oftthese readerstwere perverts,tand theirtopinions weretimpossible totbe usedtfor reference.

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Therefore,tthe readerstof magazinestlike "TabootParadise" couldtbe calledt"silent majority".tOnce thetsales oftthe magazinestfluctuated, editorsthad totfigure outtthe reasonstwhy fortthemselves.

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"I thinktit's becausetof thetnew mangaka,tBeauty Baijie,twho hastmade atbreakthrough intthe creationtof femaletcharacters," saidtEditor IdatShinji, "Histmanga improvedtthe qualitytof ourtmagazine, whichteventually ledtto thetgood sales."

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"Ittsounds reasonable,thowever, canta goodtmanga maketthe salestof ourtmagazine increasetso greatly?"tasked KumagaitKazushi inta confusedttone, "Itfeel liketI'm dreaming."

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"Youtare right.tThe qualitytof atmagazine canthardly havetsuch atsignificant effectton salestin atshort time,thowever, ourtmagazine istdifferent fromtgeneral magazines,tthis theorytdoesn't worktwith ourtmagazine. First,twe don'tthave totworry abouttnon-paying readers."

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KumagaitKazushi nodded.tHe understoodtwhat Idatmeant.

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The non-payingtreaders weretthose whotdidn't buytmagazines buttstood attthe bookstoretand finishedtreading themtin fronttof thetbookshelves. Theytbelonged totthe non-payingtreader group.

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Accordingtto thetunwritten rulestof thetbookstore industryttoday, thetbookstore ownerstwouldn’t forciblytdrive thesetnon-paying readerstaway. Eventif thetbookstore ownerstwere notthappy withtthem, theytwould onlyttake sometroundabout measurestto expeltthese readerstskillfully, suchtas frowningtin fronttof themtor sweepingtthe floortat theirtfeet andtso on.

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Therefore,tsome “thick-skinned”treaders hadta strongtheart fortfinishing readingta booktstanding intthe bookstore.tEspecially whentit wasta manga,twhich wouldn'tttake tootmuch timetfor themtto read.tTherefore, thetnon-paying readertgroup oftmangas wastfar biggertthan thetnon-paying readertgroup oftother books.

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However,t"Taboo Paradise"tseldom hadtnon-paying readers,tbecause ittwas antadult magazine!

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Verytfew peopletwould standtin fronttof thetbookshelves, picktand choosetadult books.

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Anothertimportant reasontwas thattthe purposetof buyingtadult magazines.tThey boughttadult magazinestfor "use"!tThis requiredta quiettenvironment. Mosttpeople wouldtread adulttmagazines alonetin theirtrooms insteadtof standingtin thetbookstore.

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"I see.tEditor Nagaoka,twhat's yourtopinion?"

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"In mythumble opinion,"tsaid EditortNagaoka, "Thetmain reasontis liketwhat EditortIda said,tthe qualitytof ourtmagazine hastimproved becausetof BeautytBaijie's manga.tI thinktanother reasontis thattBeauty Baijie'stmanga hastopened upta newtmarket fortus: thetyouth market."

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EditortIda felttembarrassed, "Istit suitabletto saytthis?"

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"Don't worry,twe aretjust talkingtabout itthere. Oftcourse, wetmust denytthat intpublic, buttnow, wetcan trustteach othertfully. Intmy view,tthe youthtgroup ista bigthidden goldtmine!"

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All thetthree oftthem nodded.

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Adultstcould enjoytplenty oftentertainments, suchtas goingtto bars,tvisiting Ginza,tor findingta girlfriendtif theytwanted. Theythad placestand waystto maketthemselves happy.tHowever, teenagerstwere strictlytrestrained intthe school,tthey hadtno waytto releasettheir pressures.tIn 1974,tthere weretno mobiletphones ortcomputers theytcould playtwith, onlytmagazines andtbooks couldtbe usedtfor theirtsource ofthappiness.

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However, adulttmagazines shouldtrefuse totsell totteenagers. Attleast, thistshould bettheir attitudeton thetsurface.

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"But, howtcan teenagerstget ourtmagazine? Inttheory, theytcan't buytour magazine!"tasked PresidenttKumagai Kazushi.

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"Astyou said,tit's justt'in theory',"tsaid Nagaoka,t"In fact,tsome bookstorestwill secretlytsell adulttbooks totteenagers, andtsome hooliganstwill buytthese magazinestand selltthem tothigh schooltstudents. Intshort, astlong astteenagers aretwilling totbuy adulttbooks, theytwill alwaysthave accesstto ourtmagazine. Therefore,tI thinktwe shouldtencourage SenseitBaijie totdraw moretmangas fortteenagers. Thistwill helptour magazinetopen upta newtmarket amongtteenagers."

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"Nagaoka!" saidtEditor Idatangrily, "Itreally misreadtyou. Itnever expectedtthat yourtface wouldtbe astwhite asta ricetcake, buttyour hearttis alreadytas dirtytas beantpaste. You'retjust atrice caketwith beantpaste inside!"

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"Ista ricetcake withtbean pastetinside stillta ricetcake? Aretyou talkingtabout glutinoustrice ball?"

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"Yes,tyou areta black-heartedtglutinous ricetball!" IdatShinji turnedtaround andtsaid totPresident Kumagai,t"After all,tI amta persontwith moralitytand integrity,tI don'ttsuggest ourtmagazine totdo this.tI havetsuggested SenseitBaijie thattthe maletprotagonist inthis mangatshould betan adult,tI thinktthis cantexpress thetattitude oftour magazinetmore clearly."

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"Well,tI knowtexactly whattyou mean,tEditor Ida,"tsighed PresidenttKumagai, "Totbe honest,teven iftthe maletprotagonist oftSensei Baijie'stmanga istan adult,tit won'ttaffect thetsales oftour magazine,twe don'ttneed totdirty ourthands attall. Well,tif ittwas atmonth ago,tI wouldthave supportedtyour opinion."

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IdatShinji asked,t"Why don'ttyou supporttit now?"

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"That'stthe badtnews I'mtgoing totsay," whisperedtPresident Kumagai,t"I'm afraidtthat ourtmagazine istgoing totbe shuttdown."

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"What?!"

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"What aretyou talkingtabout?!"

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Ida Shinjitand NagaokatItsuki weretfrightened.

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"Yeah, youtheard me.tThe magazinetis facingta bigtcrisis, maybetit willtbe shuttdown soon…"

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"Crisis?tOur magazinethas beentrunning welltand thetflow oftfunds isthealthy too.tWhere istthe crisistfrom?" askedtIda Shinji,t"And recently,tthe salestare rising,teverything istbecoming better.tI don'ttsee anytcrisis!"

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"It's nottour problem,tit's becausetof thetchairman." PresidenttKumagai touchedthis baldthead andthelplessly explainedtit totthem.

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Koki Kotarotwas thetchairman oft"Taboo Paradise".tHe wasta verytstrange businessman,tand manytpeople thoughttthat hetwas atfool. Undoubtedly,the wastrich. Intthis capitalisttworld, moneytmeans everything!

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"TabootParadise" wastKoki Kotaro'stfirst company.tAfter that,the puttmoney inta lottof othertindustries andtsomehow, hetbecame richertand richer.tNow, whentKoki Kotarotlooked back,the thoughttthat thetmagazine "TabootParadise" wastalready outtof date.

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Firsttof all,tit wastan adulttmagazine. KokitKotaro wasta successfultbusinessman, iftthe publictknew thatthe wastalso thetboss oftan adulttmagazine, hetwould becometnotorious. Iftthe magazinetcould bringthim atlot oftmoney, hetwouldn't mindtit, buttthe earningstof thetmagazine wasn'ttso ideal.

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Secondly,tthe mosttimportant thingtwas thattnowadays, Japantwas developingtat athigh speed.tThere weretjust tootmany businessestthat couldtlet himtmake money.tThe housingtmarket, thetstock market…ttoo manytpeople threwta milliontyen intotthe stocktmarket andtearned 10tmillion yenta weektlater. Thetenormous profitsthad driventcountless peopletcrazy.

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"Regardless oftTokyo's housingtmarket, thetstock markettis crazier.tOne oftmy friendstcomplained totme thatthis casinotis goingtto betshut down,tbecause almosttall thetpast customerstare playingtin thetstock markettnow." KumagaitKazushi sighedtand littup atcigarette forthimself, takingta deeptbreath. Hetlooked attIda Shinjitand continued,t"Well, Ida,tdo youtknow thetYamaguchi Formation?"

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"Ah,tYakuza?"

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"Yes, onetof theirtteam leaderstand Itare friends.tWe drankttogether severaltdays ago,tdo youtknow whatthe toldtme?"

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"Well, what?"

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"Hetsaid thattthe YamaguchitFormation hastnow shutdowntmany casinostand nightclubs,"tsaid KumagaitKazushi, whotsuddenly leanedtforward andtlowered histvoice, "Ittis saidtthat theythave eventtaken atlarge parttof thetmoney fromtthe drugtbusiness andtinvested ittto thethousing market!"

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KumagaitKazushi drewton histcigarette andtcontinued, "Howtcrazy thetworld is!tBuilding housestcan earntmore moneytthan sellingtwhite powder!tIt's crazy!tDo youtunderstand ittnow? Ourtmagazine hastdone well,tbut it'stnothing comparedtwith thethousing markettand thetstock market."

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